Pragmatic Marketing
Pragmatic marketing is a model that focuses on understanding the needs of customers and providing them with the products they want. It involves interviewing customers, creating a product prototype and testing the product with them to make sure that it meets their needs. The process continues throughout the life of the product.
One approach tries to embrace relativism, implying that truth is not as crucial a philosophical concept as it has been believed to be. Another is more cautious about relativism, prioritizing the speech-act and justification concepts.
Track and trace
Track and trace is a key supply chain management tool that allows companies to track the exact location of items at all times. This visibility allows businesses to improve their logistics workflows, cut expenses and time. It also aids in improving efficiency and quality. It also helps reduce manual inventory counts and inspections. It also helps prevent production disruptions due to insufficient or poor quality raw materials and appliances.
During the pandemic many businesses realized that they did not have visibility from the beginning to the end of their supply chain. This has led a surge in demand for smart, scalable, track and trace technology that could provide more accurate and reliable information on the performance of a supply chain. These new technologies can make supply chains more resilient to disruptions in the future and safeguard the health of consumers.
One way to improve your company's track and trace capabilities is by upgrading your CMMS software to include the ability to serialize. This will ensure that each item has an individual identification that can be tracked in real time. This will help you comply with stringent regulations, including those related to food safety. Using a digital platform like MaintainX, which is integrated into your CMMS software, will allow you to analyze and access the data through a simple interface.
It is easy to be confused by the phrase "track and trace" because it sounds similar to "follow the trail". However, it is a completely different process that involves recording the route taken by a shipment or asset. The information is then available to all parties involved in the supply chain, including the customer. This gives customers greater confidence regarding their deliveries and enables them to verify whether the item was damaged or lost during transport.
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Counterfeit detection
Counterfeiting and the use of grey markets cost businesses trillions of dollars a year1. It damages brands' reputations, undermines trust and, for food products and medicines, can harm the health of the public. To combat this scourge real-time tracking of the item level is vital. However, due to the cost digital authentication has traditionally been reserved for high-value items.
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It detects and identifies all forms of fake documents, ranging from banknote "paper" to digital images. The system works by analyzing various aspects, including microprinting, watermarks and color shifts to ensure that your goods are genuine. This way,
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