Make sure you write so the reader understands -This is one of the biggest mistakes by a lot of webmasters. They often will forget their visitors are not as knowledgeable as they are. If your site is too hard to read or follow they will not even click on it. In knowing this you need to make sure your website is user friendly as well as easy to read. Putting it simply you need to create your website like you were a visitor who is visiting your site for the first time.
Now, I want you to completely forget about everything I just said. Think about all of these websites: Google, Facebook and Twitter. They all have one thing in common: they all need SEO. They all need someone to research keywords to use in writing website copy and acquiring back links from related websites. And then go back to FarmVille.
The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those JavaScript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-JavaScript link path that they can follow. If you use the fancy JavaScript links, you should have a hard link to a site map on every page. The site map should have a real non-JavaScript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the JavaScript links in the menus.
SEO news I don't think your average person has any idea what PR is, and I doubt they would care to get high PR links since they have no idea of their value. So don't work on a "I'll get you ### PR4 links for $ amount of money." Part of what I do with my clients is educate them as well, that way they see the value in what I am doing and why I am doing it.
Some more SEO tips also include having video on your website. One day written content will not be king. That crown will go to video. As video increases on the web your best SEO training will be to have your website include some type of video just to keep you on the first page. Google will be testing a bunch of universal search variables to tell just how engaging your website is so having both text and video will serve you plenty in the coming years. I know there are a lot of people who don't use videos on their
website and they offer lots of useful information. To me that is more important than a website with flashy videos and useless content. We will see what Google has to say about that in the future.
Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don't believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass...I know this because I have read not one of these, but dozens before seeing the light.
Okay, search engine spiders are basic information you will learn when taking a SEO training course. You will also learn how to cater to them, get indexed higher, and bring more traffic to your business. If you want to turn this into a career, you will learn how to perform SEO strategies for your clients.
19. What is your link building Matrix? A good link matrix includes
submissions to web directories, article sites, PR announce sites, discussion forums, blog commenting, blogger reviews, vertical engines, industry specific sites, deep linking blogs, social networking and
Pinterest bookmarking sites, video sites etc. Ensure each of the sites have a good page rank, are popular and relevant to your content. Maintain lists of all sites submitted to, the link, link text and the page rank of that website.